Hoping for Change

Years ago, I was driving around in my home town in Alaska.  As usual, I was frustrated for not being able to access music stores, taverns, delis, and convenience stores like everyone else.  Because of my knowledge of the accessibility guidelines, I was even more frustrated because I knew what cheap and easy fixes could be made to provide accessibility for me and other customers. I told myself there had to be a better way to encourage businesses rather than just inform them of the ADA requirements.

I asked myself, “what if instead, I looked for ways to reward businesses for not having barriers? What if I helped to market them instead?  This is a language they would understand!”  This was the beginning of BluePath.

BluePath started as a paper checklist and a homemade DVD and has now matured into an interactive website.  The directory brings together businesses who want to reward themselves with an under-targeted group of customers: people with disabilities who have $220 billion in discretionary money to spend annually.  This thought alone should be quite a stimulus to get more and more businesses on the path to removing architectural barriers and reaching out not only to people with disabilities, but seniors, aging baby boomers and wounded veterans as well.

BluePath is here to assist businesses and to help create a larger, navigable world for people with disabilities.  We want BluePath to help facilitate a useful dialogue between business owners and customers with disabilities to reinforce inclusion in the community and the consumer market! louis vuitton handbags louis vuitton outlet

Don Brandon, BluePath Director

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